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Diamond trends news

Unusual diamonds cut, uncut and fancy-coloured diamonds are becoming increasingly popular - and have proved a shot in the arm for the small but increasingly marketing-savvy diamond industry.

Austrian Designs Luxury Diamond Leder hosen Line

Canadian Design at peoples diamond Spectacular Grand Finale for HRD Awards 2007

This diamond neckpiece was designed by an acclaimed India-born, Canadian designer Reena Ahluwalia.

There were in total 38 laurates featured

Online  Diamond trends in advertising

In a brief check for sponsored links (on August 3, 2007) for "diamond jewelry" there was only one product aggregator website buying the keywords. (Google results: No.1 was non-jewelry related website  Manhattan Lasik Center; No.2 ShopNBC.com; No.3 Tiffany. Yahoo!: No.1 was Netaya.com; No.2 JamesAllen.com; No.3 Blue Nile. MSN: No.1 was aggregator biz.com; No.2 primestyle.com.)

YouTube guidelines prohibit direct selling of products on their website, but   diamond jewelers have made their mark just the same. The term "diamond jewelry" resulted in 1,490 returns (on August 3,) with some of the results being a specific match. In the past week alone  "teaser videos" of diamond jewelry have been posted by NevaeHjewelry, diamondsbylauren, Gracie67blue, jewelrypayless, and JewelryBuzz.

All of those IDs (except for one) matched the e-commerce website associated with the product video

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